One of the very few good things Covid 19 has brought us are live Q & A's with important people in the rum industry. So much information has been flowing from these events to consumers. It's a low cost way of reaching a target audience, which is especially great for smaller producers.
I've started organizing these for a Canadian rum group on Facebook that I run, called Rum Club Canada. The rum market in Canada isn't very well developed yet, so these types of information sessions are very valuable.
First one up is a very well known and influential figure in rum enthusiast circles. Foursquare Distillery's owner, distiller and master blender, Richard Seale.
It's a two hour talk about rum history, blending, casks, stills, rum in Canada, differences in rum styles and many other topics. It even includes a couple of revelations about future collaborations with an American and a Jamaican distillery. Afterwards, the fairly large Canadian audience was super appreciative of the amount of time Richard gave us.
More sessions to come....